Do You Make Your Clients Feel Safe?

2010/03/27 |82 views|0

Do You Make Your Clients Feel Safe?

If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. It's not enough to show them statistics or brag about your fool proof systems. You must make them feel safe. When your clients don't feel safe their fear kicks into gear. Fear is the biggest obstacle to buying. Your marketing needs to address the concerns and fears of your prospects and clients.

Your marketing needs to address the emotional cravings for security.

How can you make your clients feel safer?

Make them feel better by building trust. You build trust by demonstrating that you can be trusted.

Can you name the things that you do to build trust? More importantly, are you aware of the things that you are doing that might destroy the trust of your clients? Telling people to "Trust you." does not build trust.

What can you do to demonstrate trust?

Use these ten techniques to demonstrate and thus build trust with your clients.

Anticipate the need to deal with their fears.
Respect their concerns and fears regardless of how trivial they seem to you.
Display testimonials from your satisfied clients.
Offer guarantees without weasel words.
Offer a free trial or money back guarantee.
Use language that your clients understand.
Display your awards and certifications.
Prove your claims.
Be consistent.
Be accessible.

No product or system is 100% dependable.

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So being and feeling safe are not the same. It's your job to make your clients feel safe. When they do they will buy more from you.

Make your clients feel safe.

Article Source: http://client.ezinemark.com/do-you-make-your-clients-feel-safe-4ef1a7a06d7.html

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George Torok has 1 articles online

© George Torok is the Speech Coach for Executives. He coaches executives and trains sales professionals to close million dollar deals. Get your free Power Presentation Tips by registering at http://www.SpeechCoachforExecutives.com Arrange a keynote speech or training program by calling George Torok at 905-335-1997 or visit http://www.Torok.com

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Do You Make Your Clients Feel Safe?

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