As a professional NFL handicapper, there are a few things that need to be done in order to create a client base and keep it. The very most important thing to be sure of is that as a professional, you are creating money making opportunities for clients. This might sound simple, but it is much harder than it seems at first glance. Sports books have a distinct advantage over unsuspecting bettors. This is because they control where the lines are set and how much you can win off of those lines. In order to overcome a -110 line (the most prevalent line for spread bets), you must be right approximately 53 percent of the time if you are straight betting $100. Because spread bets are leveraged at 50 percent for each side of the wager, you must be excellent over the long run to make money. This makes it extremely necessary to have a solid handicapper backing your picks. A good handicapper will not only tell you who to bet, but they will tell you how many units of your bankroll to bet as well.
Another job of any decent professional NFL handicapper is to show clients where these money making opportunities are. Now this is an almost impossible task because of the dozens of reputable sports books that are out there. It is difficult for a handicapper to scour the internet and pinpoint just where a bettor should place their wagers. Instead, what good handicappers should do is select a few of the best books and make their information available to clients, either as affiliates or as a link to their site.
When making picks, good NFL handicappers will look at a few of the best sports books and direct clients in the best direction.
Finally, a good NFL handicapper must be in tune with the game. This means following news and rumors within the sport of football. It also means making this information available to clients. Transparency is best because this allows clients to see the handicapper's reasoning for making the picks that they make. A good handicapper will not lose clients this way, as one might think. Instead, because of their accurate interpretation, their client base will grow as the word spreads that their predictions are the best available.